The iPhone remains one of the most sought-after smartphones in the Philippines. In 2025, Apple’s lineup includes the latest 17 series and the popular 16 series models. Whether you’re eyeing a new flagship or a budget-friendly model, it’s essential to know the official price list and compare offers.
This guide breaks down the official prices of all iPhone models in the Philippines, compares Apple Store vs. authorized resellers like Power Mac Center and Beyond the Box, and provides specs, pricing trends, and buying advice. Read on for tables, graphs, and tips to help you make a smart purchase.
What to Expect from iPhone in 2025
Apple continues to innovate with each iPhone generation. In late 2025, the iPhone 17 series is expected to launch with the new A19 Pro chip in Pro models and A19 in the standard model.
Rumored features include a slightly larger 6.9-inch screen for the Pro Max, upgraded 48MP camera sensors, and new camera tools like the Pro Fusion system and advanced portrait modes. Battery life is also set to improve – Apple advertises up to 37 hours of video playback on the 17 Pro Max.
Earlier 2024 models (iPhone 16 series) brought the A18 chips (standard and Ultra versions) and kept the familiar 48MP wide + 12MP ultra camera setups. The iPhone 16e launched as a true entry-level iPhone with a 6.1-inch display and the same A18 Ultra chip as the 16. We can expect Apple to continue offering tiered options (entry, base, plus, Pro) to cover different budgets. On the software side, iOS 18/19 and new Apple Intelligence features (AI tools) will be standard.
Overall, in 2025 iPhones are faster, smarter, and more power-efficient. But this often comes with a premium price tag for new models. Let’s look at the official pricing for all current iPhone models in the Philippines.
Official iPhone 2025 Price List in the Philippines (All Models)
Below is a summary of the latest official prices for 2025 iPhone models in the Philippines. These prices reflect Apple’s suggested retail prices (SRP) at launch or after Apple’s price cuts. Note that storage capacity affects price – we list base model pricing for reference. Prices are in Philippine Pesos (₱).
| Model | Base Storage | Apple Store Price (₱) |
|---|---|---|
| iPhone 17 Pro | 256GB | ₱79,990 |
| iPhone 17 Pro Max | 256GB | ₱92,990 |
| iPhone Air (17) | 256GB | ₱72,990 |
| iPhone 17 | 256GB | ₱57,990 |
| iPhone 16 | 128GB | ₱57,990 |
| iPhone 16 Plus | 128GB | ₱49,990 |
| iPhone 16e | 128GB | ₱39,990 |
The iPhone 17 Pro starts at ₱79,990 for the 256GB model on Apple’s site. The 17 Pro Max 256GB is priced at ₱92,990 (Apple PH).
The new iPhone Air (essentially the iPhone 17 Air) begins at ₱72,990 (256GB).
The standard iPhone 17 base model (256GB) is ₱57,990.
From the previous generation, the iPhone 16 (128GB) is priced at ₱57,990, and the larger iPhone 16 Plus (128GB) at ₱49,990.
The entry-level iPhone 16e (128GB) is ₱39,990.
These prices reflect Apple’s official online store. Accessories (cases, AirPods) and AppleCare are extra. Remember: older models like the iPhone 15 or 14 may have lower official prices at resellers, but Apple’s official store usually only sells the newest two generations.
Price Comparison Table
Prices can vary slightly between different retailers and promotions. Below is a comparison of key models’ prices across Apple’s Official Store, Power Mac Center, and Beyond the Box, three major authorized sellers in the Philippines. We use the base storage variant for each model (where applicable):
| Model (Base/Std Storage) | Apple Store (₱) | Power Mac Center (₱) | Beyond the Box (₱) |
|---|---|---|---|
| iPhone 17 Pro 256GB | 79,990 | 85,990 | 83,990 (SRP) |
| iPhone 17 Pro Max 256GB | 92,990 | 92,990 | 91,990 (SRP) |
| iPhone Air (17) 256GB | 72,990 | 77,990 | 76,990 (SRP) |
| iPhone 17 256GB | 57,990 | 61,990 | 61,990 (SRP) |
| iPhone 16 128GB | 57,990 | 50,490 (starting) | 59,990 (SRP) |
| iPhone 16e 128GB | 39,990 | 42,990 | 39,990 (SRP) |
- The Apple Store prices above are the “From” prices on apple.com/ph. For example, Apple lists the iPhone 17 Pro from ₱79,990 (256GB), and the iPhone 17 from ₱57,990.
- Power Mac Center (PMC) often lists “from” prices slightly higher in their store, reflecting possible bundle configurations. For example, PMC shows iPhone 17 Pro from ₱85,990 and iPhone 17 from ₱61,990.
- Beyond the Box typically lists the standard SRP and occasional promos. In Q1 2026 their regular price list shows iPhone 17 Pro 256GB at ₱83,990 (promo ₱79,990) and iPhone 17 256GB at ₱61,990 (promo ₱57,990).
Note: “SRP” stands for suggested retail price. Actual selling prices may fluctuate due to cash discounts, bundle deals, or bank promos. For example, Beyond the Box was offering some iPhone 16 and 17 models at a lower promo price with certain credit cards. Always check for the latest offers.
Price Trend Graph (Year-over-Year)
Over time, iPhone prices tend to drop after release, especially for older models. The chart below illustrates a simple price trend for a base iPhone model across two years (as an example). In this fictional example, the iPhone 16e (128GB) launched at around ₱46,990 in 2024 and later dropped to ₱39,990 in 2025:
In this ASCII chart, the star markers show the price point for each year. For instance, the iPhone 16e started near ₱46k (2024), then fell to ₱39k by 2025 as newer models arrived. This trend is common for smartphones. Similarly, flagship models like the iPhone 17 Pro Max may start higher (₱92k+) and see smaller drops year-over-year, while mid-tier models see steeper declines as they age.
iPhone Model Specifications Summary
Here’s a brief comparison of key specs for major 2024–2025 iPhone models. This includes processor, camera, battery life (video playback hours), and storage options:
| Model | Processor (Chip) | Camera (Rear) | Battery (Max Video Playback) | Storage Options |
|---|---|---|---|---|
| iPhone 17 Pro (6.9″/6.3″) | A19 Pro (6-core GPU) | Triple 48MP (Wide, Ultra, Tele) + LiDAR | Up to 37 hours | 256GB, 512GB, 1TB, 2TB |
| iPhone 17 (6.1″) | A19 (6-core GPU) | Dual 48MP (Wide, Ultra) | ~27 hours | 256GB, 512GB |
| iPhone Air (6.1″) * | A19 (6-core GPU) | Dual 48MP (Wide, Ultra) | ~27 hours | 256GB, 512GB |
| iPhone 16 (6.1″) | A18 (6-core GPU) | Dual 48MP (Wide, Ultra) | ~26 hours | 128GB, 256GB, 512GB |
| iPhone 16 Plus (6.7″) | A18 (6-core GPU) | Dual 48MP (Wide, Ultra) | ~30 hours | 128GB, 256GB, 512GB |
| iPhone 16e (6.1″) | A18 Ultra (4-core GPU) | Dual 48MP (Wide, Ultra) | ~20 hours | 128GB, 256GB, 512GB |
- Chip: Each new generation gains a faster Apple Silicon chip. The A19 series (and A19 Pro for Pro models) powers the 2025 iPhones with improved performance and energy efficiency. The iPhone 16 series used the A18 (standard and Ultra) chips.
- Camera: The flagship Pro models use a triple-lens system (wide, ultra-wide, telephoto) all at 48MP, plus a LiDAR scanner for low-light and depth effects. Non-Pro models have a dual-lens 48MP system. The “e” model (16e) sacrifices some speed and battery life for cost but keeps the dual 48MP setup.
- Battery Life: Apple often quotes video playback hours as a measure. The iPhone 17 Pro Max leads (37 hrs), while the 17 Pro is slightly less. Standard 17 and 16 models offer roughly 26–27 hours, with the larger “Plus” models hitting ~30 hours thanks to a bigger battery. The 16e is lower (~20 hrs) due to its smaller capacity.
- Storage: Modern iPhones start at 128GB or 256GB and go up to 1TB or 2TB for Pro models. Always check storage options when buying, as higher capacities add to the price.
Best iPhone for Your Budget
Choosing the right iPhone depends on your budget and needs. Here are some categories:
- Budget Pick: iPhone 16e – This is Apple’s lowest-cost new model in 2025 (from ₱39,990). It has modern features and performance sufficient for most users. If you want to save even more, consider the previous-generation iPhone 16/15, which often gets discounted by authorized resellers or in certified refurbished programs.
- Midrange Pick: iPhone 17 or iPhone 16 – The standard iPhone 17 (starting ~₱58k) offers flagship performance at a mid-range price. The 16 and 16 Plus (from ~₱50k) are also strong performers with slightly older chips. These models are a good balance of features and cost.
- Flagship Pick: iPhone 17 Pro/Pro Max – If you want the absolute best camera, battery life, and performance, the 17 Pro series is unmatched. The Pro model (from ₱79,990) and Pro Max (from ₱92,990) pack the A19 Pro chip and advanced cameras. They are expensive but ideal for power users and creators.
Keep in mind: Apple’s official prices may differ from street prices or promos. For example, resellers often run discounts on 16/15 series models, making them even more affordable. Decide if you need the latest features or if last year’s model will do, and balance that with your budget.
Where to Buy Official iPhones in the Philippines
Buying from official channels ensures warranty and authenticity. Here are the top places:
- Apple Store Online and Physical: Apple’s Philippines online store (apple.com/ph) often has the lowest “official” prices and freebies like free delivery. Apple also has authorized store locations (e.g., SM Mall of Asia, Ayala, Power Plant, etc.). Their staff can help with setups, AppleCare, and trade-ins.
- Authorized Resellers: Look for shops like Power Mac Center, Beyond the Box (Toby’s), and iStore (Concepts). These are Apple Premium Resellers offering the same official units. They may have bundle offers, installment plans, or occasional promos. For instance, PMC and Beyond the Box often feature bank installment deals (see Tips below).
- Telecom Bundles: Major networks (Globe, Smart, etc.) sell iPhones with postpaid plans. These can be good if you want a service contract, but the phone price might be higher overall. Always check if it’s the official (unlocked) model.
- E-Commerce: Official Apple PH and resellers sell on Lazada and Shopee through official stores. Only buy from verified “Official Store” badges to avoid knockoffs. These platforms sometimes run flash sales or discounts on older models.
- Avoid Grey Market: Be cautious with unauthorized shops or small vendors offering “discounted iPhones” without proof of warranty. Official stores provide Apple’s 1- or 2-year warranty – non-official imports may have no valid local warranty.
Tips to Save on iPhone Purchases in 2025
Use Installment Plans: Many banks in the Philippines offer 0% installment promos on Apple purchases. For example, BPI, Metrobank, and others often run 12- or 24-month plans for iPhones at official stores. This breaks the cost down if you don’t want a lump-sum payment.
Check for Dealer Promos: Authorized resellers regularly have promo periods. Beyond the Box usually posts a promo price list each quarter. For instance, in late 2025, they might offer a ₱2,000 discount or freebies for certain models. Follow their newsletters or stores for one-day sales.
Trade-In or Upgrade: Apple and its partners have trade-in programs. Trading in an older iPhone can knock off thousands from the price of a new one. Even if you get store credit or gift certificates, it’s better than selling privately.
Buy an Older Model: The iPhone 15 or 14 series will still get updates and work great. In 2025, these models often have steep price drops at resellers. If you don’t need the latest camera tech, a 15 or 14 model (e.g., iPhone 15 or 14 base) can be a bargain around ₱30–40k, much less than a new 17 series.
Student/Educator Discount: Apple occasionally offers student pricing or education promos. If you’re a student or teacher, ask if a discount is available or if there’s an educational bundle.
Cashback and E-Wallet Offers: Keep an eye out for cashback on GCash, PayMaya, or credit card rewards when buying electronics. Sometimes banks run limited-time cash-back when you use their app or card.
Shop Official Clearance: Official Apple stores have certified refurbished products at reduced prices, with full warranty. Buying a refurbished iPhone is as safe as new, and saves money.
By combining these tips—bank promos, trade-ins, and choosing the right retailer—you can significantly reduce the effective price of a new iPhone in 2025.
Tips to Save on iPhone Purchases in 2025
Smart shoppers can save a lot. Here are some actionable tips:
- Use Installment Plans: Many banks in the Philippines offer 0% installment promos on Apple purchases. For example, BPI, Metrobank, and others often run 12- or 24-month plans for iPhones at official stores. This breaks the cost down if you don’t want a lump-sum payment.
- Check for Dealer Promos: Authorized resellers regularly have promo periods. Beyond the Box usually posts a promo price list each quarter. For instance, in late 2025, they might offer a ₱2,000 discount or freebies for certain models. Follow their newsletters or stores for one-day sales.
- Trade-In or Upgrade: Apple and its partners have trade-in programs. Trading in an older iPhone can knock off thousands from the price of a new one. Even if you get store credit or gift certificates, it’s better than selling privately.
- Buy an Older Model: The iPhone 15 or 14 series will still get updates and work great. In 2025, these models often have steep price drops at resellers. If you don’t need the latest camera tech, a 15 or 14 model (e.g., iPhone 15 or 14 base) can be a bargain around ₱30–40k, much less than a new 17 series.
- Student/Educator Discount: Apple occasionally offers student pricing or education promos. If you’re a student or teacher, ask if a discount is available or if there’s an educational bundle.
- Cashback and E-Wallet Offers: Keep an eye out for cashback on GCash, PayMaya, or credit card rewards when buying electronics. Sometimes banks run limited-time cash-back when you use their app or card.
- Shop Official Clearance: Official Apple stores have certified refurbished products at reduced prices, with a full warranty. Buying a refurbished iPhone is as safe as new, and saves money.
By combining these tips—bank promos, trade-ins, and choosing the right retailer—you can significantly reduce the effective price of a new iPhone in 2025.
Conclusion
The 2025 lineup of iPhones brings powerful new options for all budgets. This guide has outlined the official price list for each model in the Philippines, compared major retailers, and summarized key specs. We also provided an ASCII chart for price trends and a spec table to help you compare models. To recap: new flagship models like the iPhone 17 Pro start around ₱80k, midrange models (iPhone 17, 16) range ₱50k–60k, and the entry-level iPhone 16e starts under ₱40k. Prices can vary by store and promotions, so always compare Apple’s price with authorized resellers like Power Mac Center and Beyond the Box.
Ready to buy? Head to the official Apple online store or visit an Apple Premium Reseller to ensure you get genuine products and warranties. Check ongoing promos, consider trade-ins, and use installment plans to make the purchase easier on your budget. With this information, you can confidently choose the right iPhone model for your needs and find the best deal in the Philippines. Don’t wait – the perfect iPhone deal might be just a sale away!
